Yang Gao

Yang Gao

Assistant Professor of Business Administration

Publications

  1. Yang Gao, Huaxia Rui, Shujing Sun. The Power of Identity Cues in Text-Based Customer Service: Evidence from Twitter. MIS Quarterly, 47(3), 983-1014, 2023.
  2. Yang Gao, Meng Li, Shujing Sun. Field Experiments in Operations Management. Journal of Operations Management, 69(4), 676-701, 2023.
  3. Yang Gao, Wenjing (Wendy) Duan, Huaxia Rui. Does Social Media Accelerate Product Recalls? Evidence from the Pharmaceutical Industry. Information Systems Research, 33(3), 954-977, 2022.
  4. Shujing Sun, Yang Gao, Huaxia Rui. Does Active Service Intervention Drive More Complaints on Social Media? The Roles of Service Quality and Awareness. Journal of Management Information Systems, 38(3), 579-611, 2021